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ISSN 1648-5831

© Vilnius University Institute of Mathematics and Informatics

2015, Vol. 14, No. 1
pp. 1-12


The Attitude of the College Students
to Entrepreneurial Skills Development
in the Subject E-commerce

Ladislav BERÁNEK

Department of Applied Mathematics and Informatics, Faculty of Economics
University of South Bohemia in Ceske Budejovice, Czech Republic


One of the main goals of many educational courses at various colleges, especially those which focus on applied economics and management, is the development of students' entrepreneurship skills. It is usually accomplished through various project-oriented tasks. The development of the students' entrepreneurship skills is also the primary objective of the E-commerce course offered by our Faculty of Economics. This course combines theoretical knowledge and practical skills. Students work on a number of practical exercises with the aim to create a functional e-shop. They have to look for business opportunities, understand economic processes, work within a team, and be able to promote their ideas, strategies, and procedures. Finally, yet most importantly, they must not be afraid to present and defend their solutions. This study examines whether and to what extent this approach contributes to the development of skills which are usually associated with entrepreneurship. The exploration was performed based on students' evaluation. Means-end chain model and hierarchical value map approach were chosen as a research method. The results of this research show that entrepreneurship skills are being developed except for a motivation of students to accept a risky business competitive environment. However, the propensity to take risk is one of the basic traits of successful entrepreneurs. Our future effort will aim therefore at modifying our educational content. Greater emphasis will be placed on how to teach students to accept competitive environment which is risky and mostly unpredictable.


entrepreneurship, electronic commerce, education, active learning.

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Vilnius University Institute of Mathematics and Informatics, 2015